Passionate and results-driven, I am a DIY enthusiast and team player with a keen entrepreneurial spirit.
As an executive business partner, I specialize in high-level strategic planning, seamlessly transitioning to excel in tactical administrative tasks and project management across diverse environments, ranging from high-growth startups to large corporations.
I AM A CO-FOUNDER OF petalfast, a cannabis sales agency, AND OWNER OF HELLO HAPA, LLC.
EXECUTIVE CONSULTANT
Hello hapa, llc.
10.2023 – present
- Conducting in-depth analyses of client business processes, identifying areas for improvement and efficiency
- Collaborating closely with clients to understand their unique needs and providing customized solutions
- Delivering impactful presentations and reports to communicate findings, recommendations, and project outcomes
- Managing project timelines, budgets, and resources to ensure successful and timely project completion
- Offering expert advice on industry best and past practices, along with system/operational trends
- Building and maintaining strong client relationships through effective communication and exceeding expectations
- current + past projects:
- investor relations pitch presentation for fundraising
- administrative assistance including event planning, corporate communications, marketing, and more.
- sales operations: auditing data, creating effective sales reports, optimizing dashboard tools, and consulting on sales goals
CHIEF OF STAFF TO CEO, CRO, COO/CFO
posibl
02.2023 – 10.2023
- Strategized and executed CEO’s administrative tasks, ensuring completion of action items
- Organized team meetings, managed video calls, and orchestrated pre- and post-meeting deliverables
- Facilitated daily executive communication, serving as a liaison for efficient decision-making and on-time deliverables
- Managed executive calendars, travel, and strategic meetings with minimal supervision
- Maintained awareness of executive obligations, proactively assisting and anticipating needs
- Developed trust with investors and the Board, handling investor relations and organizing board meetings
- Contributed to strategic planning, policy development, and continuous improvement across departments
- Oversaw key accounts, vendors, and built optimal processes by adjusting ERP and CRM resources
- Seamlessly coordinated annual board meeting logistics such as travel arrangements, multilingual communication (including Spanish), various time zones, and comprehensive event planning, covering areas from IT to food and beverage
CO-FOUNDER + CHIEF STRATEGY OFFICER
petalfast
10.2023 – present
- Provided communications support for the executive team, crafting emails, newsletters, presentations, and social media posts
- Implemented cross-functional processes and systems, creating templates and SOP documents for internal training
- Formulated a comprehensive employee handbook, meticulously crafting all personnel policies and procedures – benefits, holiday schedule, parental leave policy, new hire onboarding, and culture initiatives to foster a positive and inclusive work environment
- Independently organized company events and Board meetings, managing logistics including travel and accommodations
- Produced internal and external documents and templates using Microsoft, Google Workspace, and Adobe applications
- Led the creation of mission, vision, core values, and DEIB programs, while collaborating with executive and leadership teams
- Established core brand processes encompassing brand management quarterly strategy planning, business development pipeline, and customer journey from onboarding to communication strategy for brand owners/operators
- Managed PR agency, developed business marketing strategy, and created graphics and copy for social media, press releases, and more
CHIEF OF STAFF/EA TO CEO + CRO / PRESIDENT
greenlane holdings (gnln) – formerly known as kushco holdings, inc. (kshb)
02.2017-03.2020
- Facilitated executive meetings by observing, note-taking, and project managing action items
- Efficiently managed expenses, travel, and calendars for a C-level executive team of 7
- Coordinated fundraising activities, including roadshow logistics and IR pitch decks
- Planned company-wide meetings and culture events
- Proactively managed key projects across functions, demonstrating business acumen and attention to detail
- Thrived in dynamic environments, adapting quickly to change with a calm sense of urgency
- Provided crucial feedback for strategic initiatives
- Assisted revenue division by facilitating key customer accounts, developing relationships, and project managing custom orders
- Prepared all internal and external communications for executives, the Company, and Board of Directors
- Conduct quarterly financial modeling to assess business profitability through cash flow and P&L statements
EVENT SERVICES MANAGER
hyatt hotels corporation
11.2015-06.2016
- Directed Event Services department for impactful hotel events in meeting rooms and public spaces
- Optimized food and beverage revenue through efficient staffing and inventory management
- Oversaw high-cost furniture purchases during renovations to enhance guest experience within budget constraints
- Provided continuous leadership and coaching to managers, supervisors, and staff
- Managed third-party staffing agencies and demonstrated strategic thinking in staffing logistics
- Motivated the team through shift briefings, trainings, and recognition, also addressing areas of improvement
ASSISTANT EVENT SERVICES MANAGER
hyatt hotels corporation
09.2014-11.2015
- Elevated guest experience through unparalleled customer service, coordinating with all departments to ensure seamless event ops
- Applied creativity to enhance meeting spaces and public areas of the hotel
- Managed multiple corporate and leisure events simultaneously, demonstrating excellent time management skills
- Hands-on management approach in setting up and tearing down furniture, décor, and food equipment
- Successfully met/exceeded expectations from internal departments, clients, and vendors with meticulous attention to detail
- Learned from operational errors, continuously improving processes through effective communication
F+B CORPORATE MANAGEMENT TRAINING PROGRAM
hyatt hotels corporation
09.2014-11.2015
- Completed a comprehensive six-month exposure and training program covering all hotel aspects
- Executed tasks and management assignments, acquiring expertise in hospitality fundamentals and diverse management strategies
- Developed high emotional intelligence skills through hands-on experience in handling interactions with guests, clients, and employees
- Demonstrated adaptability in stressful situations with a calm sense of urgency
- Sent to corporate headquarters to undergo advanced training and knowledge testing in food and beverage operations
EVENT SERVICES ADMIN ASSISTANT
hyatt hotels corporation
03.2014-09.2014
- Oversaw office operations and managed inventory for Event Services department, including seamless weekly payroll processing
- Effectively communicated to enhance client and associate satisfaction
- Utilized Microsoft applications to create documents and design/edit daily menus
- Demonstrated extensive knowledge of allergies and dietary restrictions, educating staff and guests on meal ingredients
- Provided hands-on assistance to server and setup staff when needed
- Managed phones and facilitated requests across all departments
RECOMMENDATIONS
I had the pleasure of being an advisor to Jeana in her role as Chief Strategy Officer at Petalfast. Jeana impresses with her no-job-too-big-or-small attitude and brings positivity and polish to everything she touches. She is quick to act and thoughtfully creates systems that bring transparency and efficiency to her teams. Jeana is highly recommended for anyone looking to add a people-minded problem solver to their team. Go get ’em, Jeana!
JENNIFER HILDEBRANDT
BOARD MEMBER
PETALFAST
JASON VEGOTSKY
CEO
PETALFAST
Jeana is a proven leader who specializes in the management and growth of people. Her teams showed continuous improvement and the ability to adapt to anything throw their way. Her attention to detail will make any organization she is apart of special.
Jeana was instrumental in creating many of the processes and strategy to allow POSIBL to go thru exponential growth. She is a huge asset to any organization looking to scale quickly and eliminate inefficiencies. Her approach to identifying bottlenecks and pain points, and coming up with scalable processes is only matched by her ability to get organizational buy-in and implemented. Jeana is an ultimate professional.
JESUS BURROLA
FORMER CEO
POSIBL
NICK KOVACEVICH
FORMER CEO
KUSHCO HOLDINGS
Jeana is an incredible team member that I would highly recommend for any organization. At KushCo, Jeana was instrumental in helping the leadership team achieve our goals and objectives. She is extremely proactive and her work product quality is consistently top-notch. Jeana is a hard worker and will contribute to any organization in a variety of ways including individual contributions and management of staff.
JEANA CEGLIA 